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Establishing goodwill in our listeners

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Rhetorica ad Herennium, Dr Stone Dear Gaius

There are four methods we can use to make our audience feel well-disposed towards us:
(1) establishing our credibility,
(2) disparaging the opposing point of view,
(3) appealing to the judgement of our audience,
(4) and by our presentation of the facts. Continue reading Establishing goodwill in our listeners

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