Tag Archives: rhetoric

Establishing goodwill in our listeners

[para 5]
Rhetorica ad Herennium, Dr Stone Dear Gaius

There are four methods we can use to make our audience feel well-disposed towards us:
(1) establishing our credibility,
(2) disparaging the opposing point of view,
(3) appealing to the judgement of our audience,
(4) and by our presentation of the facts. Continue reading Establishing goodwill in our listeners


Consider the underlying purpose of your speech

Rhetorica ad HerenniumDear Gaius,

But first, in order to construct the most appropriate Introduction, you must consider the underlying purpose of your speech.

There are four possible purposes: honourable, discreditable, doubtful, and petty. An honourable purpose is when we either defend what seems to be a universal truth, or attack what seems to be universally accepted as reprehensible; for example, when we defend a heroic person, or denounce a heartless killer. Continue reading Consider the underlying purpose of your speech

Six sections of a speech

Rhetorica ad HerenniumDear Gaius

Let us start with the first skill you need – invention. And I will discuss how you might use invention in the six sections of a speech: the Introduction, the Statement of Facts, the Division, the Proof, the Refutation, and the Conclusion

  1. The Introduction. This comes at the beginning and its purpose is to prepare your audience and to make them sit up and pay attention.
  2. Continue reading Six sections of a speech